Many of Euan’s storyboards for Maddy’s looks ended up molding the character - not entirely, he notes, but just enough to make it that her style was inextricably linked to how she presents herself throughout the series’ plot. His first meeting with crew members tasked with the aesthetics of the show was before COVID hit. “Sam Levinson loved the way that it read on camera, so Alexa and I had been in talks since the first season about possibly coming back for a second season and being commissioned to come up for looks for that,” Euan says. “They reached out because those two looks sort of fit the character and the storyline, but we ended up customizing them a little more for the winter formal scene to really make them ‘for’ Maddy.” That involved adding real ostrich feathers to a jacket and sprinkling Swarovski crystals around the jacket and a veil, along with creating shoes and accessories for the outfit. “They were existing pieces from my personal collection and designs that were already being sold on my website,” he says. Someone else shot the campaign, Euan explains, and seizing creative control of the shoot meant that it never “went big.”) In Season 1, Demie wore two pieces from Euan. (If you’re curious about where those images may be, good luck finding them. He was online as a tween and teen, in awe of John Galliano for Christian Dior, monogrammed bags and bedazzled everything.Ī post shared by Aidan Euan herself reached out to Euan for Season 1, as the two knew each other before “Euphoria” because she had modeled some of his designs in the past. When Euan moved to the United States from Mexico in the mid-aughts, he began to base his budding fashion design sensibilities on Southern California style and pop culture, much of which he saw both on the streets and the Internet. Euan would later harness the excitement of getting dolled-up with your girls and showing off to each other in his designs. As Euan became more interested in fashion, he also began to take notice of how his mom, his aunt and his female cousins would get glammed up before a night on the town - even though Carnival is only celebrated for a couple of days in Mexico, the women in his life dressed like the festival’s showgirls every time they stepped out the door, reveling in their own femininity, sensuality and beauty. Euan often found himself mesmerized by seeing her work with her hands. “A lot of the business that I conduct and the creative side of my label stems from her, and what I learned from her about entrepreneurship and how she could always make a business out of everything,” he says.Īs he was growing up in Yucatán in the 90s and early 2000s, his mother worked as a seamstress. If you want to watch Euphoria legally in the UK then you're going to have to pay for NOW TV or Sky - as it's on Sky Atlantic.A post shared by Aidan Euan of Euan’s designs are inspired by the divine feminine, the direct effect of being raised by a single, young mother. HBO has yet to release any information about season 3, but it is predicted it will be released around spring/summer 2023. It finally returned to our screens on January 9 2022. In a series of Instagram Stories, Zendaya also shared some on-set snaps of the cast as they filmed season 2. I was filming yesterday, I'm filming tomorrow. In 2021, the cast confirmed they were back on set filming the newest series, with Jacob Elordi who plays Nate saying on Jimmy Kimmel, "We're shooting right now. The production of season 2 was super delayed due to COVID, its release was initially planned for "sometime in 2021". Just like her outfits, Maddy has the best make-up on the show and luckily the Euphoria make-up artists have revealed the exact products they use on the stars.
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